Marketing Specialist

Graduate ViClarity in Fintech- Email Job
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Job Detail

  • Open Positions 1
  • Experience Less Than 1 Year
  • Qualifications Degree Bachelor

Job Description

This dynamic role will involve you reporting to our Business Development Manager and working closely with our CEO and Sales Director concerning ViClarity’s domestic and international marketing messaging and the delivery of our products to marketplace. This is a core role at the heart of all operations, from product development through marketing to sales.

This is a demanding role where meeting tight deadlines with high quality is an expectation.

Key responsibilities of the role

Graphic Design:

  • Collaborate with ViClarity’s team to support our website design and content marketing (blog, social media assets, and more)
  • Help bring new ideas for design and content creation
  • Develop marketing collateral to effectively communicate ViClarity’s message
  • Update and adjust WordPress website regularly

PR:

  • Connect with influential media outlets and journalists to place stories about company news and other initiatives
  • Write stimulating press releases that will engage journalists and their markets

Event Marketing:

  • Create detailed plans for all events, including timelines, venues and budgets
  • Coordinate with all internal and external stakeholders
  • Provide excellent support for our attendees and guests
  • Effectively promote events on the appropriate platforms
  • Analyse the success of each event

Content Marketing:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our platforms (including blog posts, whitepapers, webinars, etc.)

Social Media:

  • Manage the company’s social media profiles and presence
  • Create shareable content appropriate for specific networks to both spread our brand and our content
  • Listen and engage in relevant social discussions about our company and/or industries

Email Marketing:

  • Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email campaigns

Strategic Marketing:

  • Execute and enhance the current marketing plan
  • Identify potential market places and marketing opportunities
  • Support the sales team with market insights and competitive analysis
  • Enforce brand strategy throughout marketing communications
  • Utilising consumer insights

Experience required

Masters or Degree in Marketing, Business or related area

Fluent English both verbally and written

Required skills

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